Graduate Enrollment Site Optimizations
Description
As part of a new strategy for Northeastern University’s Graduate Enrollment site, the agile design/dev team was tasked with making incremental optimizations identified by stakeholders, user research/testing, and site performance data. Improvements included a redesigned program page hero space, an updated program listing page design with improved filtering functionality, and brand updates to the site styles.
Role
Strategy
UX
UI
Visual Design
Program Page Hero Space Redesign
Starting with user research conducted by an external agency we identified several ways to improve the hierarchy of the hero space on over 400 graduate program pages, making it easier to decipher degree and program options as well as encouraging the use of the save and/or compare a program feature. As a result prospective students favorited 19% more programs and use of the compare feature increased 46%.
Original Program Page Hero
Redesigned Program Page Hero
Program Listing Page Updates and Redesigned Filter Functionality
Using the same research conducted by an external agency as a starting point, we identified ways to improve the page layout and visibility of the filter functionality on the graduate program listing page, enabling a prospective student to easily customize a program search to the their needs. The new design also increased the prominence of save and/or compare feature allowing prospects to explore multiple programs to find their fit. As a result use of the filter functionality increased by 30% and total page views of the compare page increased by 76%.
