Undergraduate Prospective Student Handbook; Northeastern University Visitor Center


Description

To enhance the undergraduate prospective student experience, this 48 page handbook was created for the university’s Visitor Center. Extensive research was conducted in order to develop a content and creative strategy, resulting in a piece that feels luxe, tangible and elevates the university’s recent rebrand all while capturing the spirit of the Northeastern undergraduate experience. The piece is pocket sized at 4.5 x 6.5 inches, printed on 100lb text, and includes a soft touch cover with black foil on the front and back.

Role

Creative Direction and Strategy

 


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