Description

As part of their SEO strategy the Customer Experience and Graduate Marketing teams wanted to develop multiple pillar pages on the graduate programs blog to function as guides for a single, high-level topic. The goal was to grow organic traffic and lead capture for prospective students through offering additional gated content related to a graduate degree. A page template that could be used to create all pillar pages was developed as well as a template for an ebook that would function as the gated asset. The Project Management pillar page was launched as a pilot for the ongoing project.