Creative Direction
Role
Creative Direction
User Research
Content Strategy
Husky Handbook
To elevate the undergraduate prospective student experience, this 48-page handbook was developed for the university’s Visitor Center. Informed by extensive research, the content and creative strategy resulted in a luxe, tactile piece that reflects the university’s refreshed brand and captures the spirit of the Northeastern undergraduate experience. The pocket-sized book (4.5” × 6.5”) features 100lb text stock and a soft-touch cover with black foil on the front and back..
Role
Creative Direction
Content Strategy
At-A-Glance Undergraduate Brochure
NU At-A-Glance is a redesigned undergraduate recruitment brochure developed to align with Northeastern University’s refreshed brand identity. The piece delivers a concise, high-impact overview used across multiple recruitment channels—including college fairs, high school visits, and counselor outreach. It provides a snapshot of the Northeastern experience, featuring first-year opportunities, application details, key statistics, and student outcomes, all presented through a bold, modern design that reflects the energy and ambition of the university.
